Please find attached your brochure and registration form for the above mentioned event.

Overview
 

This is an exciting and challenging era where your organisation must deal with traditional media, new social media and with that a more vocal and active consumer base.  Before you just had to worry about a few thousand readers of a newspaper being critical about your organisation now with 60million users of Facebook and 2million YouTube downloads a day, the risks are higher.

This hands-on media training course offers you lots of practical content to help you work well with the media and learn the art of managing the new social media.  Attendees will need to come from Day One with three ideas for possible press releases from their organisation, they will be helped to select and write one and advised on the best media to send it to and how.

● Delegates are requested to attend on both days dressed as they would for a television interview

  (news or current affairs show). 

● Role playing will be conducted to equip delegates for radio and television interviews. 

● There will be an extensive very practical section on the new social media: Facebook, Twitter,

  YouTube, podcasts, and more.  You know of them and may even be using them already, but can you

  say it is effective in terms of your organisation's public relations and marketing?

All content shared (except for the course material provided) during this workshop is strictly confidential.

Delegates will be treated to a section presented by e-tv broadcaster, Debora Patta who is best known for her challenging investigative interviews on 3rd Degree.

To increase the value gained, delegates are encouraged to submit one question on registration for the facilitator to answer either during the course or in the course notes. There will, however, be a very dynamic exchange of ideas and solutions during the course.

Who should attend:
● Anyone who is regularly in the public eye

● Corporate or Government Executive

● Spokesperson for a major organisation or key personality

● Corporate Affairs Manager

● Media Relations Manager

● Public Relations Manager

● Media Spokesperson

● Marketing Manager

● Media Strategist

● Communication Specialist

● Media Liaison Officer

Delegates will:
● Gain practical advice from industry leaders

● Get your submitted question answered by the facilitator

● Learn through hands-on sessions and role playing

● Assume control of media interactions

● Develop a positive public profile for you and your organisation

● Sharing of vital information

● Networking

● Course content material to refer back to after the training